There are so many ways to approach a photographic headshot session and so many options to consider for producing an image that serves you best!  So don’t keep your plans a secret and be an active participant in the planning process.

Tips:

•       Share with your photographer the look and feel of what you want conveyed in your image.  How do you want people to see you and what message do you want others to receive from your image?  Do you want to seem as serious, funny, friendly, or energetic?  Knowing this can make you more effective at reaching your ideal target audience. Especially if you're using your headshot to promote a brand that is a service and you are the provider of this service.
•       If you are not sure of what you want, do a little research for examples of what you are drawn to most and your personal style preferences.  For example do you like a light airy feel or a more traditional classic feel? 
•       Know the usage goals for your headshot. Where will this image be displayed and how will it be used?  Image needs for website are different than social media or print materials. Coordinating details for desired outcome is something your photographer is happy to work out with you before the session to ensure meeting your goals and expectations. 
•       If you are including another person in your session it will be important that you are both on the same page to maximize time, investment and your photographer's talents. 
•       If your brand offers products, consider the overall look and feel of this product and its usage.  You may want to ask you photographer about a branding session that include images of you with the product as well as detailed product images.