Building a new website or wanting to enhance one you already have?
If you are building a new website or looking to optimize an existing website, consider working with a branding expert or consultant to ensure you are reaching the best audience for your particular service or product. In addition to beautiful photography and marketing videos, it is crucial that your written content be curated to reach your target demographic.
Are words as important as images on websites and social media?
Images draw people to your website, words get them to stop searching, and quality content keeps them there. Since much of the Internet centers around imagery, it might lead one to think that written content is not as important. However, it is precisely because the consumer has such a vast amount of information available to them, that quality text does matter. Written content needs to be properly sourced, grammatically accurate, and specific and concise in order for people to stop scrolling and start reading. This will help reduce the bounce rate on your website.
What kind of content should I write?
Write about what you do, who you do it for, and why. Your story—and how you tell it—matters. Authentic and engaging text that tells a story is not only entertaining, it helps people find you, allows people to trust you, and gives them the opportunity to see you as a real person. Want an expert’s opinion? Consider working with a content writer. They can take your business to the next level by providing unique high-quality text that tells your story and compliments your visual content.
What is a content writer?
Simply put, a content writer is a professional writer who specializes in generating content for use online. They are often Internet-savvy individuals who create articles, blog posts, and other forms of written material in order to reach a specific target audience. Some writers work as part of a branding team or alongside a visual artist, an SEO specialist, or an editor who are skilled in a wide range of writing styles and topics, while others specialize in certain niche areas.
Should I hire a content writer?
Even really good writers—some who write for a living—hire content writers. Why? Because it can be hard or feel awkward to talk about ourselves. An outside person can give a fresh perspective on your story, perhaps putting it together in a way you would never have imagined. Content development is a process, and hiring a content writer frees up time for you to do other types of work. Content writing lays the foundation for a strong online presence, which is essential in today’s digitally driven world.
Does quality content improve website ranking?
Your website content should contain certain keywords aimed at enhancing your SEO (Search Engine Optimization). SEO keywords are specific, business-related words or phrases that internet users enter when searching for certain services or products. By targeting those specifics, content writers maximize the chances that people will find your content. Ideally your first page should contain around 600 words of quality content.
If this seems overwhelming to you, give us a call or send us a message. Our team of specialists would be happy to help you reach your target audience and position your website optimally to improve your rankings and be seen.